E-Cigarette Business in Dubai: License, Rules, and Setup Explained

6 Oct 2025

By Vista Corp

Dubai has never been shy about setting trends, and vaping is no exception. What was once a niche market has now transformed into one of the UAE’s fastest-growing industries.

But here’s the catch: opportunity comes with rules. If you’re serious about opening a vape business, you’ll need a Dubai e-cigarette license, a clear understanding of the electronic cigarette rules in Dubai, and compliance with vape shop license requirements in the UAE.

The good news? Dubai’s business-friendly environment makes it possible and profitable if you know the right steps. Let’s get into this UAE vape law guide.

10 Benefits of Starting an E-Cigarette Business in Dubai

Here are the 10 most important benefits of starting an e-cigarette business in Dubai:

1. Strong Market Demand

With vaping products gaining momentum as alternatives to traditional smoking, demand is surging. Holding a Dubai e-cigarette license allows you to tap into one of the fastest-growing consumer markets in the UAE.

2. Business-Friendly Environment

Dubai makes company formation easier than ever. From simplified approvals to clear vape shop license requirements in the UAE, the ecosystem encourages both startups and global investors to establish long-term operations.

3. Low-Tax Advantage

With no personal income tax and competitive corporate tax rates, businesses can maximise returns. Profits are reinvested into growth, making the Dubai e-cig business setup highly attractive to entrepreneurs worldwide.

4. Strategic Global Location

Dubai’s location between Europe, Asia, and Africa makes it the perfect hub for import, distribution, and re-export. Securing a Dubai vape import license gives businesses access to global supply chains with seamless logistics.

5. Robust Regulatory Framework

Since legalising vaping in 2019, Dubai has enforced clear rules. By following updated electronic cigarette rules in Dubai, businesses benefit from consumer trust and protection against illegal competition in a structured marketplace.

6. World-Class Infrastructure

Dubai’s ports, airports, and advanced logistics systems reduce operational bottlenecks. This efficiency is crucial for businesses managing international shipments and strict Dubai vape distribution regulations.

7. Rising Tourism Spend in 2025

Dubai’s tourism sector is set for record highs. Tourists, especially from regions with tighter laws, actively seek out legally accessible products. This is a prime opportunity for those opening an e-cig store in Dubai to capture high-spending customers.

8. B2B Opportunities Through Global Events

From GITEX to international expos, Dubai hosts events that attract buyers, distributors, and partners. These create avenues for networking, bulk sales, and expansion beyond retail into wholesale and distribution.

9. Digital & Luxury Retail Growth

Modern consumers in Dubai expect premium service. By aligning with Dubai vape retail compliance standards, businesses can create experiential stores, vape lounges, digital checkouts, or personalised consultations blending luxury and tech-savvy retail.

10. Health & Label Transparency

Dubai takes public health seriously, requiring clear health warnings, mandates and package labelling rules. While strict, these ensure consumer trust, brand credibility, and a competitive edge for compliant businesses.

Steps to Start an E-Cigarette or Vape Shop in Dubai

Starting an e-cigarette or vape shop in Dubai requires careful planning, regulatory approvals, and compliance with UAE vape laws. This step-by-step guide walks you through the process from license application to launch.

1. Choose Your Business Jurisdiction

Decide whether to set up on the Dubai mainland or in a free zone.

Mainland: Allows trading within the UAE but requires compliance with local ownership rules.
Free Zone: Provides full foreign ownership and easier processes, but limits direct trading inside the UAE unless distribution agreements are arranged.

2. Decide on Business Structure

Select the right legal form for your company, such as an LLC or branch office. This impacts your growth potential, liability, and future market access.

3. Define Your Business Activities

Clearly list all activities (e.g., trading electronic cigarettes, vape accessories, e-liquids) when applying for your license. Missing activities can result in penalties under the electronic cigarette rules in Dubai.

4. Choose and Register a Trade Name

Pick a unique trade name and register it with the Dubai Department of Economy and Tourism (DET). Ensure compliance with UAE naming rules (no offensive or religious references).

5. Find a Compliant Location

Choose a shop that meets Dubai vape shop zoning rules and passes inspections by the Dubai Municipality. The right location improves visibility, foot traffic, and smooth approval of your license.

6. Prepare and Submit Licensing Documents

Collect the required paperwork for your Dubai e-cigarette license, including:

Business plan
Passport copies of owners/shareholders
Proof of shop lease (Ejari)
Initial approvals from authorities

Submit these to DET for registration under the vape shop license requirements in the UAE.

7. Secure Approvals and Permits

Get approvals from the relevant authorities, such as:

Dubai Municipality (location compliance)
Dubai Civil Defence (fire and safety checks)
Dubai Health Authority (DHA) (health regulations)
Dubai Chamber of Commerce (membership certificate)
MoIAT (formerly ESMA) for product safety certification

8. Product Certification & Compliance

Meet Dubai vape retail compliance requirements. This includes MoIAT testing, ECAS certification, and following rules for product labelling, QMS Manual standards, and e-liquid ingredient restrictions in the UAE.

9. Open a Corporate Bank Account

After your trade license is approved, open a UAE corporate account to legally operate and process payments.

10. Finalise Setup and Market Launch

Complete your shop’s fit-out and prepare for launch. Train staff on compliance requirements, set up displays, and begin marketing your store to attract both residents and tourists.

Complete Checklist for MoIAT E-Cigarette Business Setup

A step-by-step checklist of all documents, tests, and approvals required to legally set up your e-cigarette business in Dubai under MoIAT.

Business & Legal Prerequisites

Valid UAE commercial/trade license
Trademark registration with the UAE authorities (brand/mark)
Distributor ownership verification (for traders)

Quality Management & Factory Readiness

QMS Manual implemented at the manufacturing plant
ISO 9001:2015 certificate (from manufacturer)

Conformity Schemes & Core Certificates

ECAS (Emirates Conformity Assessment Scheme) registration under MoIAT
Name/Mark certificate (ECAS)
IEC CB test report & certificate to UAE S.GSO IEC 60335-1

Laboratory Testing (Materials & Chemistry)

UAE laboratory test report for substances listed in clause 4.1.11
– Performed by an ISO 17025-accredited lab (e.g., S GSO 597)
– Validity up to 1 year
Reference/Analytical Standards Access for Testing: Ethylene glycol, Diethyl glycol, Formaldehyde, Nicotine composition, Caffeine, Taurine, Acetone.
Heavy Metals Analysis: lead, cadmium, mercury, chromium, nickel, iron, fluoride, tin
Dosage & nicotine consumption data (under standard/anticipated conditions)
Ingredient list (descending order) with percentages, trade names, function, emissions, toxicity, and literature support
Expiration date validation (label)

Device, Battery & Charger Safety (if applicable)

Battery safety test report per UAE S.GSO IEC 62133-1 & 62133-2 and GSO IEC 60086-4
Battery charger test report per IEC 60335-2-29 (from accredited lab)

Product Variants, Labels & User Information

Individual test report for each flavour profile/formulation/nicotine strength
Score/label images (product label artwork as required)
User guides/manuals in English and Arabic
Production cycle profile + flowchart

Risk, Packaging & Conformity Declarations

Manufacturer’s risk mitigation report
Declaration that product excludes restricted materials per UAE standard §4.1.11
Child-resistant packaging: conformity to GSO ISO 8317

Renewal & Ongoing Compliance

Complete test report submitted at renewal
Maintain records and retest within validity windows (e.g., 1-year lab report)

Note: ESMA’s functions are now under the Ministry of Industry and Advanced Technology (MoIAT). ECAS applications, testing, and certification are administered through MoIAT and accredited bodies.

Cost of an E-Cigarette License in Dubai

When setting up a vape business, your investment generally covers:

Business Registration & Licensing: Trade license approvals, legal documentation, and company registration.
Product Certification: MoIAT (formerly ESMA) approvals, ECAS certifications, and compliance with UAE standards.
Government Approvals: Additional permits depending on your products, activities, and location.
Visa Allocations: Costs for investor and employee visas as per your business requirements.
Office or Shop Rental: Leasing space for your retail outlet, office, or warehouse.
Fit-Out & Interiors: Designing your store or office in compliance with UAE regulations.
Testing & Laboratory Reports: Required chemical, safety, and quality testing for vape and e-cigarette products.
Professional Services: Legal, consulting, and business setup advisory fees.
Marketing & Branding: Launch campaigns, branding, and promotional activities.
Operational Reserves: Working capital for initial salaries, inventory, and running expenses.

Regulatory Bodies Involved in Obtaining an E-Cigarette Trading License in Dubai, UAE

When applying for a Dubai e-cigarette license, several authorities are involved to ensure your business meets all compliance and safety requirements. Here’s an overview of the key regulatory bodies that oversee the Dubai e-cig business setup and enforce electronic cigarette rules in Dubai:

Emirates Authority for Standardisation and Metrology (ESMA, now MoIAT)

This body sets the safety and quality benchmarks for e-cigarette products. They issue the mandatory ECAS (Emirates Conformity Assessment Scheme) certification, which verifies compliance with UAE vape standards and e-liquid ingredient restrictions in the UAE.

Dubai Department of Economy and Tourism (DET)

The DED issues your main commercial trade license. It oversees business structures, legal forms, and corporate compliance, making it the core authority for mainland vape shop license requirements in the UAE.

Dubai Municipality (DM)

The DM approves the physical location of your business. It checks that your shop, warehouse, or office complies with health, safety, and Dubai vape shop zoning rules before issuing approval.

Dubai Civil Defence

Responsible for fire and safety inspections, this authority ensures your premises follow correct safety protocols, including fire extinguishers, alarms, and emergency exits.

Dubai Chamber of Commerce and Industry (DCCI)

A mandatory membership certificate from DCCI is required to operate legally. It supports your business in trade activities and international networking.

Federal Tax Authority (FTA)

The FTA registers your business for VAT and issues a Tax Registration Number (TRN). This step is mandatory for e-cigarette companies operating under the UAE vape law guide.

Dubai Customs

If you import vaping products, Dubai Customs is the authority that manages clearance, inspections, and payment of duties under Dubai vape distribution regulations.

Dubai Land Department

This department manages Ejari, the official tenancy contract registration. An Ejari certificate for your premises is mandatory for completing the licensing process.

Documents Required for an E-Cigarette License in Dubai

To apply for a Dubai e-cigarette license and comply with UAE vape law regulations, businesses must prepare a comprehensive set of documents covering both business setup and product compliance.

Business Setup Documents

Valid UAE Commercial/Trade License
Trademark Registration Certificate
Passport copies of all owners and shareholders
Lease Agreement (Ejari) for business premises
Detailed Business Plan

Product-Specific Documents (for MoIAT, formerly ESMA)

Certificate of Free Sales from the country of origin
ECAS Certificate from MoIAT
ISO 9001:2015 Certificate from the manufacturer
IEC CB Test Reports & Certificates as per UAE S. GSO IEC 60335-1
Laboratory test reports from an ISO 17025-accredited lab, including:
- E-liquid composition for each flavour/nicotine level
- Heavy metal analysis (lead, cadmium, mercury, etc.)
- Battery and device safety reports (if applicable)
- Child-resistant packaging compliance report
Manufacturer’s risk mitigation report
Declaration of conformity with UAE standards
User guides/manuals in English and Arabic
Product label images with health warnings as per UAE requirements
Production cycle flowchart for manufacturing transparency

Disclaimer: This checklist provides a general overview. Since Dubai vape regulations 2025 are subject to updates, requirements may vary depending on your jurisdiction (Mainland or Free Zone). Always consult a licensed business setup consultant or legal expert before proceeding.

Is the Marketing of E-Cigarettes Allowed in Dubai, UAE?

In Dubai and the wider UAE, the marketing of e-cigarettes is strictly prohibited. The regulations treat e-cigarettes and vaping products in the same way as traditional tobacco products when it comes to advertising, promotion, and sponsorship. Here are the key points based on the search results:

Federal Law Prohibition: UAE Federal Law No. 15 of 2009 on Combating Tobacco applies to e-cigarettes. This law strictly prohibits all forms of direct and indirect advertising, promotion, and sponsorship of tobacco products, which includes e-cigarettes.

No Direct or Indirect Advertising: It is illegal to advertise e-cigarettes on television, in newspapers, on billboards, or through internet advertising. This also includes any promotional activities that could “stimulate trading and increase the number of users.”

Restrictions on Packaging: The law prohibits promotional elements on product packaging, such as vouchers, discounts, or “buy-one-get-one-free” offers.

Online and Social Media: The National Media Council (now under MoIAT) has issued guidelines making it clear that advertising for e-cigarettes and tobacco is prohibited in all forms, including on social media.

No Sponsorships: E-cigarette companies are not allowed to sponsor any events or activities.

No Misleading Claims: It is illegal to make any claim that suggests e-cigarettes are less harmful than other products or indicate a reduced risk of smoking-related diseases.

Display Restrictions: Retailers cannot place e-cigarette products on public display in a way that may attract buyers. The products may only be sold in designated, licensed areas.

In short, while the sale and use of e-cigarettes are legal and regulated in Dubai, the marketing and promotion of these products are heavily restricted to protect public health, particularly to prevent use by minors.

5 Major Steps Where You Can Go Wrong in an E-Cigarette Business Setup in Dubai

Starting an e-cigarette business in Dubai sounds exciting, but the truth is, even a single misstep can delay your launch, increase costs, or land you in compliance trouble. Here are the five most common mistakes entrepreneurs make when applying for a Dubai e-cigarette license and setting up their operations under the Dubai Vape Regulations 2025:

Choosing the Wrong Jurisdiction

Many investors rush into a free zone setup for 100% ownership, but later realise it restricts direct sales in the UAE. Mainland vs. free zone isn’t just a cost decision; it defines your market access.

Incomplete or Incorrect Business Activities

If you don’t list all activities (trading e-liquids, devices, accessories) when applying, you risk penalties, rejected applications, or limitations on future expansion.

Non-Compliance with Product Testing & Certification

Skipping MoIAT’s strict testing standards, like e-liquid ingredient restrictions in the UAE or child-safe packaging reports, can result in your shipments being rejected at customs.

Improper Shop Location or Layout

Overlooking Dubai vape shop zoning rules or Dubai shop layout requirements for vape can lead to inspection failures. Even minor lapses in fire safety or display regulations can cause costly delays.

Ignoring Labelling & Packaging Standards

Not meeting health warnings and package labelling vape UAE requirements is a common pitfall. Mislabelled products risk confiscation, fines, and loss of consumer trust.

How Vista Business Setup Can Help

Vista Business Setup helps you navigate every legal step of launching your vaping business in Dubai. Our team assists you with securing the MoIAT (formerly ESMA) certifications, obtaining your Dubai e-cigarette trade license, and meeting all Dubai Municipality requirements. Beyond licensing, we provide end-to-end support, from documentation to approvals, ensuring your business remains fully compliant with UAE regulations and ready for long-term success.

FAQs

What license do I need to sell e-cigarettes in Dubai?

You need a special license called an “E-Cigarette and Accessories Trading License” from the Department of Economy and Tourism (DET). This is the core commercial license required for the business.

What is ESMA or MoIAT certification, and is it mandatory?

Yes, it is mandatory. All e-cigarette products must be registered and certified by the Ministry of Industry and Advanced Technology (MoIAT), which absorbed the functions of the former ESMA. This certification, called ECAS, ensures products meet UAE safety and quality standards.

Can a foreigner own an e-cigarette business in Dubai?

Yes, foreigners can have 100% ownership of an e-cigarette business in Dubai, especially if they set up in a free zone. Mainland setups also allow for 100% foreign ownership in most cases.

What are the key documents required to get a license?

The primary documents include a valid trade license, a Certificate of Free Sales from the country of origin, a trademark registration, a lease agreement (Ejari), and comprehensive product test reports from an ISO 17025-accredited lab.

Where can I open a vape shop in Dubai?

You must choose a location that complies with Dubai Municipality’s zoning rules. Shops must be a specific distance away from schools, residential areas, mosques, and hospitals.

What kind of product testing is required?

Every product, including each flavour and nicotine strength, must undergo rigorous testing for its composition, battery safety, and heavy metal content. Test reports from an accredited lab are mandatory for ECAS certification.

Is marketing for e-cigarettes allowed in Dubai?

No, the marketing, advertising, and promotion of e-cigarettes are strictly prohibited under UAE federal law, similar to traditional tobacco products.

How long does it take to get a license?

The entire process can take several weeks to a few months. The timeline is heavily dependent on the time it takes to prepare all the required documents and receive product certification from MoIAT, which can take several weeks on its own.

Do I need to pay taxes on my e-cigarette business?

Yes. While the UAE has a low tax environment, e-cigarette products are subject to a 100% excise tax on their retail price. The business must also be registered for VAT with the Federal Tax Authority (FTA).